{"id":1805,"date":"2026-11-09T12:11:24","date_gmt":"2026-11-09T11:11:24","guid":{"rendered":"https:\/\/www.bar-equipment.com\/sl\/prodotto\/knjiga-bourbon-empire\/"},"modified":"2026-11-09T12:11:24","modified_gmt":"2026-11-09T11:11:24","slug":"knjiga-bourbon-empire","status":"publish","type":"product","link":"https:\/\/www.bar-equipment.com\/sl\/izdelek\/knjiga-bourbon-empire\/","title":{"rendered":"Knjiga Bourbon Empire, Reid Mitenbuler, v italijan\u0161\u010dini"},"content":{"rendered":"<h2>Knjiga Bourbon Empire na kratko<\/h2>\n<p>Reid Mitenbuler v knjigi s podnaslovom \u201ePassato e futuro del Whiskey in America\u201c (preteklost in prihodnost viskija v Ameriki) opisuje zgodovino \u017egane pija\u010de, ki najbolj zaznamuje Zdru\u017eene dr\u017eave. Knjiga ima 402 strani in predgovor Antonia Parlapiana. Gre za italijansko izdajo iz leta 2017.<\/p>\n<h2>Za koga<\/h2>\n<p>Namenjena je tistim, ki prodajajo ameri\u0161ki viski in \u017eelijo razumeti, kaj v resnici stoji za etiketo. V tej kategoriji ima zgodba blagovne znamke ve\u010djo te\u017eo kot v katerikoli drugi: na steklenicah so natisnjene dru\u017einske zgodbe, skrivni recepti in pode\u017eelske destilarne. Kdor ve, koliko te zgodbe zdr\u017ei preverjanje, lahko gostu svetuje s podatki.<\/p>\n<h2>Kaj je v knjigi<\/h2>\n<p>Rde\u010da nit knjige je, da sta zgodovina Amerike in zgodovina njenega viskija rasli skupaj. Kmetijstvo, ki je postalo industrija, vojne, gospodarstvo in razdeljena ljudstva so vplivali drug na drugega. Mitenbuler to nit spremlja od nastanka Zdru\u017eenih dr\u017eav do razcveta koktajlov, od prvih kartelov za viski do iskanja kakovosti, od pomanjkanja v \u010dasu prohibicije do vloge destilarn med svetovno vojno ter vse do zvija\u010d dana\u0161njega svetovnega marketinga in prizadevanj malih destilarn za kakovost. Citat na za\u010detku knjige pove, za kaj gre: obstaja zgodovina, nato resni\u010dna zgodovina, nato zgodovina o tem, kako se zgodovina pripoveduje.<\/p>\n<h2>Podatki o knjigi<\/h2>\n<ul>\n<li><strong>Avtor<\/strong>: Reid Mitenbuler, s predgovorom Antonia Parlapiana<\/li>\n<li><strong>\u0160tevilo strani<\/strong>: 402<\/li>\n<li><strong>Jezik<\/strong>: italijan\u0161\u010dina<\/li>\n<li><strong>Italijanska izdaja<\/strong>: 2017<\/li>\n<li><strong>Prevod<\/strong>: A. Lombardi Bom in L. Medici<\/li>\n<li><strong>Dimenzije<\/strong>: 25 x 17 x 3 cm<\/li>\n<li><strong>Te\u017ea<\/strong>: 0,65 kg<\/li>\n<li><strong>\u0160ifra artikla<\/strong>: 1-LBR-MX-008<\/li>\n<\/ul>\n<h3>Kaj spremeni pri nabavi<\/h3>\n<p>Bourbon Empire ovr\u017ee precej zgodb, ki jih panoga ponavlja. Opira se na dokumente, ne na mnenja. Kdor sestavlja karto pija\u010d, ima od tega prakti\u010dno korist: nau\u010di se brati etiketo in v njej iskati podatke, ki nekaj povedo, ter prepoznati tiste, ki so samo zgodba. To znanje uporabite neposredno za \u0161ankom, ko gost vpra\u0161a, v \u010dem je razlika med steklenicama, od katerih ena stane dvakrat ve\u010d kot druga.<\/p>\n<h3>Kdaj izbrati<\/h3>\n<p>Izberite jo, \u010de \u017eelite raz\u0161iriti ponudbo ameri\u0161kih viskijev, \u010de pripravljate degustacije ali tematske ve\u010dere ali \u010de vas ameri\u0161ka zgodovina zanima prav toliko kot kozarec. Knjiga ima 402 strani in zahteva \u010das, zato je bolj za tiste, ki \u017ee veliko vedo in \u017eelijo znanje poglobiti, kot za za\u010detnike.<\/p>\n<h3>Kako se bere<\/h3>\n<p>Pisana je pripovedno in se bere teko\u010de. Zaradi obsega in namiznega formata, 25 x 17 cm in 650 g, je knjiga za branje doma, ne za v torbo. Sledi kronolo\u0161kemu redu, zato je primerna za branje od za\u010detka do konca. Poglavji o prohibiciji in o sodobnem marketingu lahko preberete tudi najprej: obi\u010dajno prav ti dve bralca prepri\u010data, da prebere \u0161e preostanek.<\/p>\n<h3>Kaj ostane po branju<\/h3>\n<p>Ostane predvsem druga\u010den pogled na steklenice. Bourbon Empire poka\u017ee, koliko zgodbe na etiketah je novej\u0161a konstrukcija in koliko zdr\u017ei preverjanje. Kdor knjigo prebere, ne kupuje ve\u010d zaradi legende in se vpra\u0161a, kdo res destilira in kje. V ponudbi \u017eganih pija\u010d to pomeni izbire, ki jih la\u017eje utemeljite pred gostom, in pogosto bolj\u0161e razmerje med ceno in kakovostjo.<\/p>\n<h3>Pogosta vpra\u0161anja<\/h3>\n<p><strong>Ali govori samo o bourbonu?<\/strong> Knjiga govori o ameri\u0161kem viskiju na splo\u0161no in o njegovi zgodovini, prepleteni z zgodovino Zdru\u017eenih dr\u017eav.<\/p>\n<p><strong>Koliko strani ima?<\/strong> Knjiga ima 402 strani v formatu 25 x 17 cm.<\/p>\n<p><strong>Kdo jo je napisal?<\/strong> Napisal jo je Reid Mitenbuler, predgovor je prispeval Antonio Parlapiano.<\/p>\n<p><strong>Ali je v italijan\u0161\u010dini?<\/strong> Da, to je italijanska izdaja iz leta 2017.<\/p>\n<p><strong>Ali je to knjiga receptov?<\/strong> Ne, to je zgodovinski esej: koktajli se pojavijo kot del zgodbe.<\/p>\n<p>Primerjavo naslovov najdete v vodniku kategorije <a href=\"\/sl\/kategorija\/gostinska-oprema\/knjige-o-koktajlih\/\">\u201eKnjige o koktajlih\u201c<\/a>.<\/p>\n<p>Po\u0161iljamo iz Rima, Italija. Dostava 9,90&nbsp;\u20ac. Brezpla\u010dna dostava za naro\u010dila od 100&nbsp;\u20ac z DDV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bourbon Empire na 402 straneh opisuje preteklost in prihodnost ameri\u0161kega viskija: nastanek Zdru\u017eenih dr\u017eav, prve kartele, prohibicijo in dana\u0161nji marketing. Knjiga je v italijan\u0161\u010dini.<\/p>\n","protected":false},"featured_media":1802,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Marini","author_link":"https:\/\/www.bar-equipment.com\/sl\/"},"uagb_comment_info":0,"uagb_excerpt":"Bourbon Empire na 402 straneh opisuje preteklost in prihodnost ameri\u0161kega viskija: nastanek Zdru\u017eenih dr\u017eav, prve kartele, prohibicijo in dana\u0161nji marketing. Knjiga je v italijan\u0161\u010dini.","_links":{"self":[{"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/product\/1805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/comments?post=1805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/media\/1802"}],"wp:attachment":[{"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/media?parent=1805"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/product_brand?post=1805"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/product_cat?post=1805"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.bar-equipment.com\/sl\/wp-json\/wp\/v2\/product_tag?post=1805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}