{"id":1948,"date":"2026-11-07T10:52:03","date_gmt":"2026-11-07T09:52:03","guid":{"rendered":"https:\/\/www.bar-equipment.com\/hr\/prodotto\/knjiga-bourbon-empire\/"},"modified":"2026-11-07T10:52:03","modified_gmt":"2026-11-07T09:52:03","slug":"knjiga-bourbon-empire","status":"publish","type":"product","link":"https:\/\/www.bar-equipment.com\/hr\/proizvod\/knjiga-bourbon-empire\/","title":{"rendered":"Knjiga Bourbon Empire, Reid Mitenbuler, na talijanskom jeziku"},"content":{"rendered":"<h2>Knjiga Bourbon Empire ukratko<\/h2>\n<p>Reid Mitenbuler u knjizi s podnaslovom \u201ePassato e futuro del Whiskey in America\u201c prati povijest najreprezentativnijeg pi\u0107a Sjedinjenih Dr\u017eava. Knjiga ima 402 stranice i predgovor Antonija Parlapiana, a objavljena je u talijanskom izdanju iz 2017. godine.<\/p>\n<h2>Za koga<\/h2>\n<p>Namijenjena je onima koji prodaju ameri\u010dki whiskey i \u017eele znati \u0161to stoji iza etikete. U toj kategoriji pri\u010da o marki ima ve\u0107u ulogu nego u bilo kojoj drugoj: na bocama su otisnute obiteljske pri\u010de, tajni recepti i seoske destilerije. Tko zna koliko od te pri\u010de izdr\u017ei provjeru, taj savjetuje gosta, a ne samo ponavlja etiketu.<\/p>\n<h2>\u0160to je u knjizi<\/h2>\n<p>Nit knjige je da su povijest Amerike i povijest njezina whiskeyja rasle zajedno: poljoprivreda koja je postala industrija, ratovi, gospodarstvo i podijeljeni narodi. Mitenbuler tu nit prati od nastanka Sjedinjenih Dr\u017eava do uzleta koktela, od nastanka prvih kartela za whiskey do tra\u017eenja kvalitete, od oskudice prohibicije do uloge destilerija tijekom svjetskog rata, sve do marketin\u0161kih trikova dana\u0161njeg globalnog tr\u017ei\u0161ta i te\u017enje malih destilerija kvaliteti.<\/p>\n<h2>Podaci o knjizi<\/h2>\n<ul>\n<li><strong>Autor<\/strong>: Reid Mitenbuler, s predgovorom Antonija Parlapiana<\/li>\n<li><strong>Broj stranica<\/strong>: 402<\/li>\n<li><strong>Jezik<\/strong>: talijanski<\/li>\n<li><strong>Talijansko izdanje<\/strong>: 2017.<\/li>\n<li><strong>Prijevod<\/strong>: A. Lombardi Bom i L. Medici<\/li>\n<li><strong>Dimenzije<\/strong>: 25 x 17 x 3 cm<\/li>\n<li><strong>Te\u017eina<\/strong>: 0,65 kg<\/li>\n<li><strong>\u0160ifra<\/strong>: 1-LBR-MX-008<\/li>\n<\/ul>\n<h3>Dio koji mijenja na\u010din nabave<\/h3>\n<p>Bourbon Empire pobija mnoge pri\u010de koje industrija ponavlja, i to dokumentima, a ne mi\u0161ljenjima. Tko sastavlja kartu pi\u0107a, vidi prakti\u010dnu korist: u\u010di \u010ditati etiketu tra\u017ee\u0107i podatke koji ne\u0161to govore i prepoznavati one koji su samo pri\u010da. Ta se vje\u0161tina primjenjuje izravno za \u0161ankom, kad gost pita u \u010demu je razlika izme\u0111u dvije boce od kojih jedna ko\u0161ta dvostruko vi\u0161e.<\/p>\n<h3>Kada odabrati Bourbon Empire<\/h3>\n<p>Odaberite ga ako razvijate odjel ameri\u010dkih whiskeyja, ako organizirate degustacije ili tematske ve\u010deri, ako vas povijest Amerike zanima koliko i \u010da\u0161a. Knjiga od 402 stranice zahtijeva vremena i prikladnija je onima koji ve\u0107 znaju i \u017eele produbiti znanje nego onima koji po\u010dinju od nule.<\/p>\n<h3>Kako se \u010dita<\/h3>\n<p>Pisana je pripovjedno i \u010dita se lako, no opseg i format za stol, 25 x 17 cm uz 650 g, \u010dine je \u0161tivom za kod ku\u0107e, a ne za torbu. Slijedi kronologiju, pa se mo\u017ee \u010ditati od po\u010detka do kraja. Poglavlja o prohibiciji i suvremenom marketingu mogu se \u010ditati i prva, a obi\u010dno su upravo ona koja uvjere \u010ditatelja da pro\u010dita ostatak.<\/p>\n<h3>\u0160to ostaje nakon \u010ditanja<\/h3>\n<p>Ostaje na\u010din na koji se gledaju boce. Bourbon Empire pokazuje koliko je pri\u010da s etiketa novija konstrukcija, a koliko izdr\u017ei provjeru, pa se pitanje svodi na to tko stvarno destilira i gdje. Na popisu \u017eestokih pi\u0107a to zna\u010di izbore koje je lak\u0161e obrazlo\u017eiti gostu.<\/p>\n<h3>\u010cesta pitanja<\/h3>\n<p><strong>Govori li samo o bourbonu?<\/strong> Govori o ameri\u010dkom whiskeyju op\u0107enito i o njegovoj povijesti isprepletenoj s povije\u0161\u0107u Sjedinjenih Dr\u017eava.<\/p>\n<p><strong>Koliko stranica ima?<\/strong> Ima ih 402, u formatu 25 x 17 cm.<\/p>\n<p><strong>Tko je autor?<\/strong> Reid Mitenbuler, s predgovorom Antonija Parlapiana.<\/p>\n<p><strong>Na kojem je jeziku?<\/strong> Na talijanskom: to je talijansko izdanje iz 2017. godine.<\/p>\n<p><strong>Je li to knjiga recepata?<\/strong> Nije, to je povijesni esej: kokteli se pojavljuju kao dio pri\u010de.<\/p>\n<p>Ostali naslovi su u kategoriji <a href=\"\/hr\/kategorija\/ugostiteljska-oprema\/knjige-o-koktelima\/\">\u201eKnjige o koktelima\u201c<\/a>.<\/p>\n<p>\u0160aljemo iz Rima, Italija. Dostava 14,90&nbsp;\u20ac. Besplatna dostava za narud\u017ebe od 150&nbsp;\u20ac s PDV-om. Za otoke bez mosta dostava se napla\u0107uje pau\u0161alno, 37,00&nbsp;\u20ac.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bourbon Empire prati pro\u0161lost i budu\u0107nost ameri\u010dkog whiskeyja: nastanak Sjedinjenih Dr\u017eava, prve kartele, prohibiciju i dana\u0161nji marketing, na 402 stranice. Knjiga je na talijanskom jeziku.<\/p>\n","protected":false},"featured_media":1945,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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